Contact Us
Contact Us

Our Work

Healthcare Experience Index (1)

Topline Discoveries from the HX Index

Hospitals and Clinics aren’t the only business in town. 49% of respondents said they use some form on nontraditional healthcare. MDRG polled 1,000 respondents from across the nation.
Read More

Learn more about System 1 and System 2

DOWNLOAD GUIDE NOW

Subscribe to our newsletter

Recent Work

A Review of Expert Opinions on Walmart Health's 2024 Closure

Walmart was poised to be an agent for change but in April 2024, they announced they were closing their health centers. We asked the experts what happened, and what the implications are for the future of healthcare.
heatlhcare
experience
Download Now

2024 Beverage Trends Report

Discover the future of beverages with our 2024 trend report! Dive into the world of consumer-driven trends and strategic marketing strategies that are reshaping the industry…
Trends
brand
Download Now

Elevate Your Brand With Empathy

The role of empathy in healthcare is as fundamental as the Hippocratic Oath. In fact, it could be argued that empathy is the backbone of that oath given…
HEALTHCARE
EXPERIENCE
brand
Download Now

Transforming Refreshments:

As this generation transitions into adulthood, they prioritize their well-being like never before. By seamlessly incorporating health and wellness practices into their daily lives, they meticulously evaluate…
trends
brand
beverage
Download Now

2022 The State of Healthcare Experience

In this report we explore what the modern consumer expects in regards to healthcare. Solutions must start with the Voice of the Consumer to ensure activation and engagement….
HEALTHCARE
EXPERIENCE
brand
Download Now

Customer Experience

95% of consumer decision-making is triggered by emotion, or non-conscious biases. With that startling statistic, it’s clear we need to embrace the emotional side of our consumers and develop experiences that impact them in the long term…
brand
EXPERIENCE
Download Now

Insight-Based Brand Strategy

MDRG delivers brand strategy that strengthens brands through consumer insights.

As a research firm, our deliverables are backed by data that delves into the consumer’s Whole Mind(TM) …
brand
EXPERIENCE
strategy
Download Now

A Guide to System 1 & System 2 Thinking

Maximize your understanding of consumer behavior through System 1 and System 2 thinking. n this guide, we explore System 1 and 2 thinking, define Dual Process Theory, and touch upon a few practical research…
market research
EXPERIENCE
Download Now

Healthcare's New Competitive Advantage

Discover how COVID-19 has changed consumer sentiment and provided a new competitive advantage to traditional healthcare providers. 
HEALTHCARE
EXPERIENCE
strategy
Download Now

Hospice Gap Among Black and Latinx Communities

Hospice use is lower amongst non-white patients than white patients.
In this guide, we explore the gap in hospice care among Black Americans and Latinx Communities.
HEALTHCARE
Download Now

Telemedicine Digital Ethnography Report

Why telemedicine is a critical component to care
In this report we explore the how’s and why’s of telemedicine. Why consumers find it valuable, how they interact and use it and what that means for healthcare practicians and systems.
HEALTHCARE
brand
research
Download Now

Financial Literacy: Consumer Motives and Challenges

This ethnographic exploration of millennial financial literacy offers insight into the motivations and challenges of this generation when it comes to their approach to finance. Leveraging Online Anthropology…
finance
brand
Download Now

Improving Insights: A Guide to Getting Actionable Results from Market Research

Maximize the value of your research investment and get actionable business insights from your market research company.
research
strategy
brand
Download Now

Thirst for Health:

The beverage industry is rapidly evolving, and this report highlights the most exciting developments.
Overarching trends for the year include a focus on functional and flavorful drinks that not only taste good but also provide…
trends
brand
beverage
Download Now