Market Research
Industry Specialties

The team at MDRG has been integral to the success of our CX Insights initiatives. They’re more than a vendor; they’re true partners who deliver exceptional value by developing a deep level of understanding and connection with their clients. We’ve engaged MDRG for numerous projects, and each time we know we can count on them to deliver relevant, actionable insights to support customer-centric strategic decisions. The level of expertise and guidance they provide in the primary research space is unmatched.

I’ve had the extraordinary privilege of working closely with Sondra Brown + the innovative team of MDRG for over seven years. As a creative thinker + leader — MDRG’s inventive methodologies make my work better. They provide me with invaluable nuggets of knowledge that allow me grasp a deeper understanding of the consumer’s mindset. Generally, creatives run screaming when they hear the word “research.” When I work with MDRG I find myself craving everything they can give me. One word sums up the MDRG experience. Remarkable.

MDRG has been a strategic partner for Lumen for over 10 years.  In addition to having top notch talent to perform the work technically, MDRG has the right leadership to nudge us into thinking and approaching research in different ways in order to glean the most actionable insights. They have proven to be not only innovative in their approaches as market dynamics change, but also pragmatic when simpler solutions will accomplish our goals.  I have every confidence in the MDRG team and they have my highest recommendation.  

MDRG has been Lumen’s trusted partner for my entire tenure with the company, and I can honestly say they aren’t just a partner, but are an integral part of my team. We’ve grown together over the years. Where I’ve challenged them with difficult tasks, they have always risen to the challenge, never letting me down. Additionally, they’ve helped me grow by bringing innovative new technologies, like facial coding, to our copy testing programs helping improve the overall effectiveness of our tests. There work with our company has included pricing tests, copy tests, product development work and all manners of methodologies. I wouldn’t hesitate to recommend them, and, as they are an integral partner, and I feel you will find them as such in your efforts. 

We have selected MDRG over other research firms for a few reasons. First, Sondra and her team bring a breadth of knowledge about research that has been valuable to us when determining the best methodology and design to use in order to meet our objectives. Secondly, the MDRG team is knowledgeable about the healthcare and insurance industries, which makes it easy to work with them.  Further, their work on both qualitative and quantitative research has consistently been of very high quality. Their analysis and reporting is insightful, and action-oriented. Finally, the team at MDRG is always prepared, available, and responsive. For these reasons, they have become a trusted business partner of ours.

MDRG has been a key strategic partner for Ochsner Health for more than 15 years. They have managed several high-profile market research initiatives, such as concept testing new marketing campaigns and targeted analysis to uncover brand perceptions in our regional expansion areas. Their research is used within strategic planning each year, and has uncovered valuable opportunities for growth and actionable insights. The MDRG team is well respected by senior executives at Ochsner, and their focus on customer service is always appreciated (and they are fun to work with!). The team is great at understanding business objectives and thinking through innovative research techniques to uncover information. They continue to bring tremendous value to our marketing and strategic planning efforts.

MDRG has been an important business partner for Blue Cross Blue Shield of Louisiana. They have provided incredible insight and direction for us through their research and survey work over the years. From developing our NPS program to ad testing to vital annual member surveys, the team at MDRG takes the time to understand our business needs and develop programs to address them.

We love working with MDRG. Their process is seamless, their methodology is thoughtful and their analysis and recommendations are actionable. They are incredibly easy to work with and you get material you can actually work with as opposed to research that is conceptual and overburdened with insights that can’t be used constructively. We have used our market share study over the past several years to key in on our differentiators and really demonstrate market share gains to our board of directors. I would recommend them to anyone in the healthcare space without question.

MDRG gets it. They understand our business and the CPG market. We had an idea for a new-to-grocery product that we wanted to launch under a very tight timeline and needed help nailing the positioning and communication. MDRG worked with us to come up with a solution that met our budget. The results helped us not just move the product development forward but really helped us get to a place where consumers understood the product. We got compelling data-driven direction that we could use as proof of concept, which led to a strong first year sell-in—and the data was delivered in a way that made the results easy to understand and take action against. Thanks, MDRG!