Insight Communities allow moderators to dissect multiple layers of consumer insight and better understand how respondents engage with marketing though detailed feedback. Various types of activities can be utilized throughout the duration of the community including journaling, video and photo blogging, creative markup tools and Online Metaphor Elicitation. This online approach is well suited for a variety of studies because it allows respondents to come from any geographic area, and a discussion can evolve without being limited to a central facility in a two-hour window.
